This is the final post in our 4-part series A Look Back at 2013.
Each year, we like to highlight those colleges and universities that have been most successful at consistently engaging their fan base on Facebook. Did your institution make the cut? To come up with our Top 10 lists, we average the engagement scores for every post made by each Facebook Page in our directory during 2013.
A few notes about these rankings:
- Our only requirement for inclusion in the Top 10 lists was that the institution posted at least 12 times this past year on their Facebook Page. We considered this a baseline for a Facebook Page to be considered active for 2013.
- To help you make more apples-to-apples comparisons, we group each Facebook Page into a size category based on its fan count at the end of 2013.
To help provide an anchor, the average engagement score for the 301,897 posts we analyzed was 4.69.
Size Categories
- XX Large (75,000+ Facebook fans)
- X Large (20,000-74,999 Facebook fans)
- Large (10,000-19,999 Facebook fans)
- Medium (5,000-9,999 Facebook fans)
- Small (<5,000 Facebook fans)
XX Large (75,000+ Facebook fans)
| Rank | School | Engagement Score | |
|---|---|---|---|
| 1 | Texas A&M University (College Station, TX) | 13.207 350 posts | |
| 2 | Indiana University (Bloomington, IN) | 11.422 276 posts | |
| 3 | North Carolina State University (Raleigh, NC) | 8.853 396 posts | |
| 4 | Oregon State University (Corvallis, OR) | 8.574 130 posts | |
| 5 | University of Michigan (Ann Arbor, MI) | 7.959 344 posts | |
| 6 | Colorado State University (Fort Collins, CO) | 7.768 623 posts | |
| 7 | The University of Oklahoma (Norman, OK) | 6.964 618 posts | |
| 8 | Auburn University (Auburn, AL) | 6.484 405 posts | |
| 9 | The University of Arizona (Tucson, AZ) | 6.231 1120 posts | |
| 10 | Liberty University (Lynchburg, VA) | 6.220 224 posts |
X Large (20,000-74,999 Facebook fans)
| Rank | School | Engagement Score | |
|---|---|---|---|
| 1 | Siena College (Loudonville, NY) | 38.312 55 posts | |
| 2 | University of Mississippi ~ Ole Miss (Oxford, MS) | 16.919 244 posts | |
| 3 | University of Nevada, Reno (Reno, NV) | 16.255 55 posts | |
| 4 | Tarleton State University (Stephenville, TX) | 15.713 179 posts | |
| 5 | Marquette University (Milwaukee, WI) | 14.083 433 posts | |
| 6 | Northern Arizona University Alumni Relations (Flagstaff, AZ) | 13.120 412 posts | |
| 7 | Western Washington University (Bellingham, WA) | 12.896 336 posts | |
| 8 | Grand Valley State University (Allendale, MI) | 12.170 161 posts | |
| 9 | Saint Louis University (St. Louis, MO) | 11.819 197 posts | |
| 10 | Florida State University (Tallahassee, FL) | 11.470 400 posts |
Large (10,000-19,999 Facebook fans)
| Rank | School | Engagement Score | |
|---|---|---|---|
| 1 | Regis University (Denver, CO) | 33.455 207 posts | |
| 2 | Taylor University (Upland, IN) | 25.784 117 posts | |
| 3 | Berry College (Mount Berry, GA) | 24.523 382 posts | |
| 4 | Wichita State University (Wichita, KS) | 22.030 538 posts | |
| 5 | Prairie View A&M University (Prairie View, TX) | 16.034 438 posts | |
| 6 | University of Wisconsin Milwaukee (Milwaukee, WI) | 15.878 132 posts | |
| 7 | Michigan Technological University (Houghton, MI) | 15.506 262 posts | |
| 8 | University of Portland (Portland, OR) | 15.162 385 posts | |
| 9 | Smith College (Northampton, MA) | 14.924 423 posts | |
| 10 | Saint Joseph's University (Philadelphia, PA) | 13.782 221 posts |
Medium (5,000-9,999 Facebook fans)
| Rank | School | Engagement Score | |
|---|---|---|---|
| 1 | Buena Vista University (Storm Lake, IA) | 59.307 47 posts | |
| 2 | University of the South (Sewanee, TN) | 24.111 469 posts | |
| 3 | Tuskegee University (Tuskegee, AL) | 22.474 327 posts | |
| 4 | Alma College (Alma, MI) | 20.831 102 posts | |
| 5 | Kenyon College (Gambier, OH) | 17.631 101 posts | |
| 6 | College of Wooster (Wooster, OH) | 17.341 71 posts | |
| 7 | Susquehanna University (Selinsgrove, PA) | 16.803 172 posts | |
| 8 | Covenant College (Lookout Mountain, GA) | 16.554 100 posts | |
| 9 | Tennessee State University (Nashville, TN) | 15.134 310 posts | |
| 10 | Providence College (Providence, RI) | 15.116 311 posts |
Small (<5,000 Facebook fans)
| Rank | School | Engagement Score | |
|---|---|---|---|
| 1 | Saint Joseph's College (Rensselaer, IN) | 19.079 228 posts | |
| 2 | Hesston College (Hesston, KS) | 18.485 85 posts | |
| 3 | The Citadel Alumni Association (Charleston, SC) | 17.246 133 posts | |
| 4 | University of La Verne (La Verne, CA) | 15.162 123 posts | |
| 5 | Lasell College (Newton, MA) | 14.127 108 posts | |
| 6 | Saint Mary-of-the-Woods College (SMWC) (Saint Mary-of-the-Woods, IN) | 13.090 520 posts | |
| 7 | Shaw University (Raleigh, NC) | 13.031 75 posts | |
| 8 | Indiana University Kokomo Admissions Office (Kokomo, IN) | 12.688 196 posts | |
| 9 | Eberhardt School of Business (Stockton, CA) | 11.955 153 posts | |
| 10 | Neumont University (Salt Lake City, UT) | 11.842 253 posts |
Labels: data, Facebook, Metrics, Social Media
