The Social Side of College Admissions

College Facebook Pages - Most Active / Most Engaging for December 2010

January 24, 2011

We continue to monitor hundreds of college Facebook pages, collecting data on each post for these pages. As part of our ongoing research, we're again releasing the most engaging and most active college Facebook pages out of the 600+ pages in our Directory of College & University Facebook Pages. All the data in this blog post is for posts occurring during December 2010 only.

Most Engaging College Facebook Pages
(December 2010)

We've broken down pages by fan base so we are better comparing apples-to-apples. Here is how we calculate the Engagement Scores you see:

Engagement Score

Varsity Outreach Engagement Score

We only included schools that had at least 5 posts over the month of December 2010 in our rankings.

Very Large (25,000+ Facebook fans)

Auburn took the top spot among very large Facebook pages. A post about Cam Newton winning the Heisman trophy provided them with a huge boost to their score.

RankSchoolEngagement Score
1Auburn University
(Auburn, AL)
13 posts
2University of Washington
(Seattle, WA)
16 posts
3Kaplan University
(Fort Lauderdale, FL)
15 posts
4University of Oregon
(Eugene, OR)
29 posts
5Oregon State University
(Corvallis, OR)
13 posts
6The University of Kansas
(Lawrence, KS)
14 posts
7Stanford University
(Stanford, CA)
14 posts
8The University of Oklahoma
(Norman, OK)
17 posts
9Mississippi State University
(Starkville, MS)
17 posts
10University of Wisconsin-Madison
(Madison, WI)
28 posts

Large (7,500-24,999 Facebook fans)

In the large Facebook page category, SUNY Geneseo came out on top for December 2010. A photo of the first snowfall of the season proved to be its most engaging post.

RankSchoolEngagement Score
1SUNY Geneseo
(Geneseo, NY)
6 posts
2Siena College
(Loudonville, NY)
7 posts
3North Carolina State University
(Raleigh, NC)
23 posts
4New Mexico State University
(Las Cruces, NM)
7 posts
5Georgia Southern University
(Statesboro, GA)
24 posts
6Smith College
(Northampton, MA)
23 posts
7Northern Illinois University
(DeKalb, IL)
46 posts
8Eastern Washington University
(Cheney, WA)
36 posts
9Capella University
(Online, 0)
16 posts
10Georgetown University
(Washington, DC)
7 posts

Medium (2,500-7,499 Facebook fans)

Akron's post after the men's soccer team won the NCAA national championship helped make its Facebook page the most engaging in this category. An impressive 1 out of every 18 fans of the Akron page liked this post.

RankSchoolEngagement Score
1The University of Akron
(Akron, OH)
11 posts
2Kenyon College
(Gambier, OH)
14 posts
3Taylor University
(Upland, IN)
10 posts
4College of Wooster
(Wooster, OH)
8 posts
5University of the South
(Sewanee, TN)
7 posts
6Kaplan College
(Multiple Locations)
7 posts
7Lynchburg College
(Lynchburg, VA)
6 posts
8Brandeis University
(Waltham, MA)
5 posts
9Alfred University
(Alfred, NY)
8 posts
10Bryn Mawr College
(Bryn Mawr, PA)
19 posts

Small (<2,500 Facebook fans)

Neumont University used a contest to help it reach the top spot in the small Facebook page category.

RankSchoolEngagement Score
1Neumont University
(South Jordan, UT)
21 posts
2University of Minnesota Rochester
(Rochester, MN)
6 posts
3Metropolitan College of New York
(New York, NY)
7 posts
4Elon University Admissions
(Elon, NC)
6 posts
5Tuck School of Business at Dartmouth
(Hanover, NH)
10 posts
6Marylhurst University
(Marylhurst, OR)
16 posts
7DeSales University
(Center Valley, PA)
9 posts
8The University of Advancing Technology
(Tempe, AZ)
11 posts
9Holyoke Community College
(Holyoke, MA)
26 posts
10Martin Luther College
(New Ulm, MN)
9 posts

Most Active College Facebook Pages
(December 2010)

These schools are doing the most sharing on Facebook. The top 2 schools managed to average more than 6 posts per day. Interestingly, only 2 schools in any of our four Top 10 most engaging lists averaged more than 1 post per day. Among the most active, only Old Dominion managed an average engagement score above 3.

1Official University of South Carolina Page
(Columbia, SC)
Average Engagement Score: 1.122
190 posts
2Syracuse University
(Syracuse, NY)
Average Engagement Score: 0.985
188 posts
(Baton Rouge, LA)
Average Engagement Score: 0.434
163 posts
4 (tie)Western Carolina University
(Cullowhee, NC)
Average Engagement Score: 1.797
107 posts
4 (tie)The University of Arizona
(Tucson, AZ)
Average Engagement Score: 1.697
107 posts
6 (tie)UWGB
(Green Bay, WI)
Average Engagement Score: 1.502
98 posts
6 (tie)Old Dominion University
(Norfolk, VA)
Average Engagement Score: 3.807
98 posts
8Harding University
(Searcy, AR)
Average Engagement Score: 0.519
94 posts
9 (tie)Gonzaga University
(Spokane, WA)
Average Engagement Score: 0.837
89 posts
9 (tie)Penn State
(University Park, PA)
Average Engagement Score: 0.654
89 posts
11Binghamton University
(Binghamton, NY)
Average Engagement Score: 0.661
79 posts
12 (tie)Newman University
(Wichita, KS)
Average Engagement Score: 0.353
76 posts
12 (tie)Quinnipiac University
(Hamden, CT)
Average Engagement Score: 1.034
76 posts
14 (tie)Northwest Missouri State University
(Maryville, MO)
Average Engagement Score: 1.323
74 posts
14 (tie)Taylor University Trojans
(Upland, IN)
Average Engagement Score: 1.607
74 posts
16University of Michigan-Flint
(Flint, MI)
Average Engagement Score: 1.654
73 posts
17Northeastern Illinois University
(Chicago, IL)
Average Engagement Score: 2.879
69 posts
18 (tie)Purdue University
(West Lafayette, IN)
Average Engagement Score: 2.311
65 posts
18 (tie)The University of Chicago Law School
(Chicago, IL)
Average Engagement Score: 0.780
65 posts
20 (tie)Portland State University
(Portland, OR)
Average Engagement Score: 2.851
62 posts
20 (tie)The University of New Mexico - UNM
(Albuquerque, NM)
Average Engagement Score: 1.584
62 posts

Please Note: We rely on the Facebook API for our data. We have noticed periodic issues, namely inconsistencies, with the data returned. As a result, we cannot guarantee the complete accuracy of this data. Going forward, we have switched over to the newest version of the Facebook API (the Graph API) and hope these issues will be eliminated or, at the very least, mitigated.

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