The Social Side of College Admissions

Ranking of Most Engaging Facebook Pages: 4 Months of Data on 65,000+ Facebook Page Posts

May 2, 2011

We recently analyzed data on all the wall posts between January 1 and May 1, 2011, by Facebook Pages in our directory. This analysis covered more than 65,000 posts by these pages. We hope this provides an objective look at the most engaging college & university Facebook Pages.

We have grouped the pages in our directory into 4 categories for our analysis:

  1. Very Large: More than 25,000 fans / likes
  2. Large: 7,501-25,000 fans / likes
  3. Medium: 2,501-7,500 fans / likes
  4. Small: 2,500 or fewer fans / likes

We continue to use the following formula to measure the engagement of these posts:

Varsity Outreach Engagement Score

Please Note: We required a minimum of 15 posts over this 4-month period to be included in our rankings.

Very Large (25,000+ Facebook fans)

RankSchoolEngagement Score
1Auburn University
(Auburn, AL)
6.770
71 posts
2The University of Kansas
(Lawrence, KS)
6.434
66 posts
3Texas A&M University
(College Station, TX)
3.853
163 posts
4University of Wisconsin-Madison
(Madison, WI)
3.542
75 posts
5Boston College
(Chestnut Hill, MA)
3.388
72 posts
6Northwestern University
(Evanston, IL)
3.130
80 posts
7Xavier University
(Cincinnati, OH)
3.056
131 posts
8Kaplan University
(Fort Lauderdale, FL)
3.036
85 posts
9George Mason University
(Fairfax, VA)
2.930
115 posts
10The New York Institute of Photography
(New York, NY)
2.882
51 posts

Large (7,501-25,000 Facebook fans)

RankSchoolEngagement Score
1Siena College
(Loudonville, NY)
9.580
30 posts
2Brigham Young University - Alumni
(Provo, UT)
6.329
89 posts
3Eastern Washington University
(Cheney, WA)
5.603
99 posts
4Walden University
(Online)
5.104
43 posts
5Capella University
(Online)
4.744
62 posts
6Smith College
(Northampton, MA)
4.328
179 posts
7Southern Illinois University Carbondale
(Carbondale, IL)
4.191
103 posts
8Marquette University
(Milwaukee, WI)
4.153
157 posts
9Old Dominion University
(Norfolk, VA)
4.040
78 posts
10The University of Montana
(Missoula, MT)
4.028
20 posts

Medium (2,501-7,500 Facebook fans)

RankSchoolEngagement Score
1Merrimack College
(North Andover, MA)
10.564
32 posts
2Shaw University
(Raleigh, NC)
8.276
73 posts
3College of Wooster
(Wooster, OH)
7.000
48 posts
4Sweet Briar College
(Sweet Briar, VA)
6.971
27 posts
5Wellesley College
(Wellesley, MA)
6.879
88 posts
6The Citadel Alumni Association
(Charleston, SC)
6.853
66 posts
7Denison University
(Granville, OH)
6.499
24 posts
8University of the South
(Sewanee, TN)
6.449
80 posts
9McPherson College
(McPherson, KS)
6.446
43 posts
10University of St. Thomas
(Saint Paul, MN)
6.224
130 posts

Small (2,500 or fewer Facebook fans)

RankSchoolEngagement Score
1Indiana University Kokomo Admissions Office
(Kokomo, IN)
15.610
29 posts
2VCU School of Business
(Richmond, VA)
13.475
50 posts
3Neumont University
(South Jordan, UT)
10.272
56 posts
4University of Minnesota Rochester
(Rochester, MN)
9.838
38 posts
5University of Scranton Admissions
(Scranton, PA)
7.011
30 posts
6Hesston College
(Hesston, KS)
6.623
16 posts
7Midway College
(Midway, KY)
6.450
15 posts
8Holyoke Community College
(Holyoke, MA)
6.397
147 posts
9College of the Atlantic
(Bar Harbor, ME)
6.289
42 posts
10Biola University Crowell School Of Business
(La Mirada, CA)
5.690
17 posts

Posts and Engagement by Media Type

Media TypeEngagement Score
Link1.230
37,012 posts
Status2.574
18,514 posts
Photo3.430
7,949 posts
Video2.020
3,423 posts
Music/Audio0.602
38 posts

Posts and Engagement by Day of the Week

Day of WeekEngagement Score
Sunday2.963
2,293 posts
Monday1.766
12,371 posts
Tuesday1.773
12,586 posts
Wednesday1.802
12,597 posts
Thursday1.821
12,272 posts
Friday1.914
11,985 posts
Saturday2.978
2,832 posts

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