The 3rd annual Facebook and Admissions white paper is now out! It contains data collected from 160 colleges and universities about how they use Facebook in their recruitment and yield efforts.
It's packed with great data on:
- What admissions offices are doing on Facebook
- What resources they are dedicating to these efforts
- How schools are using current students
- How they're measuring the impact of their Facebook efforts
- Where in the admissions funnel schools believe Facebook can have an impact
- How significant the impact has actually been