Most Engaging College Facebook Pages of 2012

January 15, 2013

This is the first post in our 4-part series A Look Back at 2012.

We wanted to highlight those colleges and universities that were the most successful at consistently engaging their fan bases on Facebook this past year. We let the data speak for itself, ranking institutional Facebook Pages based on the average Engagement Score across all of their posts in 2012. Find out which colleges and universities topped our lists!

In our rankings, we've grouped each page into a size category based on the number of fans/likes the page had at the end of 2012. We thought this would provide a more apples-to-apples comparison. You can see the top 10 in each category, along with the total posts and average engagement score for each page. We've also limited these lists to those Facebook Pages with a minimum of 12 posts for 2012. We considered an average of one post a month to be the baseline for whether a college or university was actively leveraging Facebook. As a point of reference, the average engagement score across all the posts analyzed (more than 230,000) was 3.16.

Find out how we calculate the Engagement Score.

Size Categories

XX Large (75,000+ Facebook fans)

RankSchoolEngagement Score
1Texas A&M University
(College Station, TX)
11.689
327 posts
2Oregon State University
(Corvallis, OR)
9.528
134 posts
3Mississippi State University
(Starkville, MS)
8.084
262 posts
4University of Wisconsin-Madison
(Madison, WI)
7.031
270 posts
5The University of Kansas
(Lawrence, KS)
6.390
231 posts
6Indiana University
(Bloomington, IN)
6.264
191 posts
7The University of Texas at Austin
(Austin, TX)
5.635
182 posts
8University of Georgia
(Athens, GA)
4.734
335 posts
9West Virginia University
(Morgantown, WV)
4.555
439 posts
10The University of Oklahoma
(Norman, OK)
4.269
494 posts

X Large (20,000-74,999 Facebook fans)

RankSchoolEngagement Score
1Utah State University
(Logan, UT)
14.490
77 posts
2Marquette University
(Milwaukee, WI)
11.178
18 posts
3Montana State University
(Bozeman, MT)
9.859
233 posts
4University of Nebraska-Lincoln
(Lincoln, NE)
9.476
223 posts
5Florida State University
(Tallahassee, FL)
8.642
506 posts
6University of Mississippi ~ Ole Miss
(Oxford, MS)
8.552
415 posts
7University of North Alabama
(Florence, AL)
8.252
450 posts
8Capella University
(Minneapolis, MN)
7.943
390 posts
9University of Nevada, Reno
(Reno, NV)
7.837
119 posts
10North Carolina State University
(Raleigh, NC)
7.093
429 posts

Large (10,000-19,999 Facebook fans)

RankSchoolEngagement Score
1Siena College
(Loudonville, NY)
24.443
67 posts
2Berry College
(Mount Berry, GA)
23.222
207 posts
3University of Portland
(Portland, OR)
11.276
376 posts
4St. Olaf College
(Northfield, MN)
9.731
214 posts
5University of Dayton
(Dayton, OH)
9.544
131 posts
6Wellesley College
(Wellesley, MA)
9.121
291 posts
7University of St. Thomas
(Saint Paul, MN)
9.116
254 posts
8Smith College
(Northampton, MA)
9.064
511 posts
9Marist College
(Poughkeepsie, NY)
8.657
210 posts
10Longwood University
(Farmville, VA)
8.199
127 posts

Medium (5,000-9,999 Facebook fans)

RankSchoolEngagement Score
1Taylor University
(Upland, IN)
14.690
133 posts
2Prairie View A&M University
(Prairie View, TX)
13.154
325 posts
3California Lutheran University
(Thousand Oaks, CA)
12.083
69 posts
4Kenyon College
(Gambier, OH)
11.652
152 posts
5Susquehanna University
(Selinsgrove, PA)
11.275
142 posts
6University of the South
(Sewanee, TN)
11.195
298 posts
7Merrimack College
(North Andover, MA)
10.937
83 posts
8Soka University of America
(Aliso Viejo, CA)
10.449
563 posts
9Simmons College
(Boston, MA)
10.269
113 posts
10Bethel University
(Saint Paul, MN)
9.954
37 posts

Small (<5,000 Facebook fans)

RankSchoolEngagement Score
1Buena Vista University
(Storm Lake, IA)
39.034
67 posts
2Tuskegee University
(Tuskegee, AL)
26.025
199 posts
3Regis University
(Denver, CO)
22.041
132 posts
4The Citadel Alumni Association
(Charleston, SC)
16.699
78 posts
5Saint Joseph's College
(Rensselaer, IN)
14.473
99 posts
6Shaw University
(Raleigh, NC)
13.386
115 posts
7Capitol College
(Laurel, MD)
11.686
112 posts
8West Liberty University Gary E. West College of Business
(West Liberty, WV)
11.166
59 posts
9Willamette University
(Salem, OR)
10.688
101 posts
10Lasell College
(Newton, MA)
10.556
87 posts

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2 Comments:

Blogger B.Lane said...

How are you calculating the "Engagement Score"?

January 16, 2013 at 4:17 PM  
Blogger Varsity Outreach said...

Good question. Here's a link:
http://blog.varsityoutreach.com/2013/01/a-look-back-at-2012-four-part-series.html#Methodology

January 16, 2013 at 5:03 PM  

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