The Social Side of College Admissions

2013 "Facebook and Admissions" White Paper Released

December 16, 2013

Our 4th annual Facebook and Admissions White Paper is now out! It contains data collected from 147 colleges and universities about how they use Facebook in their recruitment and yield efforts.

It's packed with great data on:

  • What admissions offices are doing on Facebook
  • What resources they are dedicating to these efforts
  • How schools are using current students
  • How they're measuring the impact of their Facebook efforts
  • Where in the admissions funnel schools believe Facebook can have an impact

We also added questions this year to learn:

  • How admissions offices view their role on Facebook

Download your free copy at:
www.varsityoutreach.com/WhitePaper

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New Website Launched

December 12, 2013

We just launched a complete redesign of the VarsityOutreach.com website. We hope you like the new version.

  • Mobile-Friendly
    Access our website on your desktop computer, your tablet, or your mobile phone. The look and feel will adapt to your browser leveraging our new responsive design.
  • Upgraded Facebook Page Directory
    We've improved our directory of 600+ college and university Facebook pages. In addition to weekly counts of fans, we have now display the 15 most recent posts along with the counts of shares, likes, and comments for these posts. See how your peer schools are doing on Facebook!
  • Product Overview Video
    The new product video on the homepage highlights our new Discover Platform product. Find out how we can help your institution create an engaging community for future students, current students, or alumni, while gaining access to valuable data and metrics about your audience.

Let us know what you think!

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