The Social Side of College Admissions

Keep 'Em Coming Back: Most Engaging College Facebook Pages of 2013

February 13, 2014

This is the final post in our 4-part series A Look Back at 2013.

Each year, we like to highlight those colleges and universities that have been most successful at consistently engaging their fan base on Facebook. Did your institution make the cut? To come up with our Top 10 lists, we average the engagement scores for every post made by each Facebook Page in our directory during 2013.

A few notes about these rankings:

  • Our only requirement for inclusion in the Top 10 lists was that the institution posted at least 12 times this past year on their Facebook Page. We considered this a baseline for a Facebook Page to be considered active for 2013.
  • To help you make more apples-to-apples comparisons, we group each Facebook Page into a size category based on its fan count at the end of 2013.

To help provide an anchor, the average engagement score for the 301,897 posts we analyzed was 4.69.

Size Categories

XX Large (75,000+ Facebook fans)

Rank SchoolEngagement Score
1Texas A&M University
(College Station, TX)
13.207
350 posts
2Indiana University
(Bloomington, IN)
11.422
276 posts
3North Carolina State University
(Raleigh, NC)
8.853
396 posts
4Oregon State University
(Corvallis, OR)
8.574
130 posts
5University of Michigan
(Ann Arbor, MI)
7.959
344 posts
6Colorado State University
(Fort Collins, CO)
7.768
623 posts
7The University of Oklahoma
(Norman, OK)
6.964
618 posts
8Auburn University
(Auburn, AL)
6.484
405 posts
9The University of Arizona
(Tucson, AZ)
6.231
1120 posts
10Liberty University
(Lynchburg, VA)
6.220
224 posts

X Large (20,000-74,999 Facebook fans)

Rank SchoolEngagement Score
1Siena College
(Loudonville, NY)
38.312
55 posts
2University of Mississippi ~ Ole Miss
(Oxford, MS)
16.919
244 posts
3University of Nevada, Reno
(Reno, NV)
16.255
55 posts
4Tarleton State University
(Stephenville, TX)
15.713
179 posts
5Marquette University
(Milwaukee, WI)
14.083
433 posts
6Northern Arizona University Alumni Relations
(Flagstaff, AZ)
13.120
412 posts
7Western Washington University
(Bellingham, WA)
12.896
336 posts
8Grand Valley State University
(Allendale, MI)
12.170
161 posts
9Saint Louis University
(St. Louis, MO)
11.819
197 posts
10Florida State University
(Tallahassee, FL)
11.470
400 posts

Large (10,000-19,999 Facebook fans)

Rank SchoolEngagement Score
1Regis University
(Denver, CO)
33.455
207 posts
2Taylor University
(Upland, IN)
25.784
117 posts
3Berry College
(Mount Berry, GA)
24.523
382 posts
4Wichita State University
(Wichita, KS)
22.030
538 posts
5Prairie View A&M University
(Prairie View, TX)
16.034
438 posts
6University of Wisconsin Milwaukee
(Milwaukee, WI)
15.878
132 posts
7Michigan Technological University
(Houghton, MI)
15.506
262 posts
8University of Portland
(Portland, OR)
15.162
385 posts
9Smith College
(Northampton, MA)
14.924
423 posts
10Saint Joseph's University
(Philadelphia, PA)
13.782
221 posts

Medium (5,000-9,999 Facebook fans)

Rank SchoolEngagement Score
1Buena Vista University
(Storm Lake, IA)
59.307
47 posts
2University of the South
(Sewanee, TN)
24.111
469 posts
3Tuskegee University
(Tuskegee, AL)
22.474
327 posts
4Alma College
(Alma, MI)
20.831
102 posts
5Kenyon College
(Gambier, OH)
17.631
101 posts
6College of Wooster
(Wooster, OH)
17.341
71 posts
7Susquehanna University
(Selinsgrove, PA)
16.803
172 posts
8Covenant College
(Lookout Mountain, GA)
16.554
100 posts
9Tennessee State University
(Nashville, TN)
15.134
310 posts
10Providence College
(Providence, RI)
15.116
311 posts

Small (<5,000 Facebook fans)

Rank SchoolEngagement Score
1Saint Joseph's College
(Rensselaer, IN)
19.079
228 posts
2Hesston College
(Hesston, KS)
18.485
85 posts
3The Citadel Alumni Association
(Charleston, SC)
17.246
133 posts
4University of La Verne
(La Verne, CA)
15.162
123 posts
5Lasell College
(Newton, MA)
14.127
108 posts
6Saint Mary-of-the-Woods College (SMWC)
(Saint Mary-of-the-Woods, IN)
13.090
520 posts
7Shaw University
(Raleigh, NC)
13.031
75 posts
8Indiana University Kokomo Admissions Office
(Kokomo, IN)
12.688
196 posts
9Eberhardt School of Business
(Stockton, CA)
11.955
153 posts
10Neumont University
(Salt Lake City, UT)
11.842
253 posts

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